The use of artificial intelligence to visualize architectural style as a branding element
... hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed to model hotel branding based on a set of predefined parameters, focusing on two historic districts of Kaliningrad. The results indicate that the architectural styles and hotel designs generated by AI largely aligned with the intended concepts of the historic sites and could be successfully integrated into the contemporary architectural landscape of Kaliningrad. Additionally, the hotel names proposed by AI ...
