Mass media and technologies of influence on the electoral behavior of citizens
... hypothesis assumed that state publications influence audiences toward conformity in electoral behavior by utilizing informational and normative influence techniques. Among the methods of informational influence, the study identified adherence to the official agenda, the predominant use of informational genres to cover events, and fragmented presentation of information. Normative influence, according to the results, was realized by Rossiyskaya Gazeta through the selection of speakers, the spiral of silence,...
