Linguistic creativity of the avant-garde: language functions in literary and advertising discourses
... parametrization in contrasting discourse types: cinematic discourse vs. Discourse of children’s literature. Voprosy kognitivnoi lingvistiki [Issues of Cognitive Linguistics], 2, pp. 26—40 (in Russ.).
poetic function, conative function, artistic discourse, advertising discourse, parameters of linguistic creativity
Sokolova O. V., Feshchenko V. V.
On poetic emotiology in poetry and beyond
... "poetic in the non-poetic". In the segment of the article related to non-poetical communication, linguistic representations of emotions and techniques for creating "referential illusions" are considered on the example of PR-discourse and advertising discourse. Attention is focused on discursive transformations associated with the formation of a mythological world in which its own special laws operate. In both discourse types, orientation towards results correlates with orientation towards the ...
Representation of the conceptual and value components in the concepts HOME and HOME / HOUSE in advertising discourse
... Философский словарь. М., 1987.
14. Jackson N. Home in Russia: Cultural Values Embedded in Russian Homes // Moving Forward / Looking Back : Materials of NCA National Convention. Chicago, 2004. P. 111—123.
Marina A. V.
conceptual analysis, advertising discourse, concept ДОМ, concept HOME / HOUSE