Social media interfaces as a representation of cultural meanings
... this problem is a comparative study of social media interfaces only, seeking to identify the culturally constituted meanings embedded in the design of virtual platforms. These meanings are employed in the users’ virtual self-presentation. I analysed Facebook and VKontakte – two large social media platforms originating from the countries with different cultural values and social expectations. My focus was on the principal categories of identification and virtual self-presentation. These are gender,...
