Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
... 88—97. DOI:
https://doi.org/10.1108/jpmd-11-2016-0073
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37. Zenker, S., Braun, E. 2010, The Place Brand Centre — A Conceptual Approach for Place Branding and Place Brand Management, 39th European Marketing Academy Conference, Copenhagen, p. 3.
Kulibanova V. V., Teor T. R.
stakeholders, St. Petersburg, city brand, place marketing, place branding
99-115
10.5922/2079-8555-2017-3-7
