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Semantika i struktura poeticheskogo teksta
[Semantics and structure of poetic text]. Moscow ...
Hybrid genre in persuasive communication
... their primary genre identity. This kind of genre mixing results inter alia in an advertisement that is shaped as a chat in internet, private talk or recipe but sustains its genre status as an advertisement. The analysis is based on advertisement texts functioning as hybrid genres in modern Russian socio-cultural practice. The theoretical framework of the study is in line with modern investigations in text linguistics, text typology, theory of speech genres, persuasion conceptions. The paper discusses ...
Ergonyms in the structure of the onomastic space of a modern city
... special layer of proper names within the onomastic space of the modern city — ergonyms, which are used to name various commercial enterprises — is examined. Based on a large empirical material of Smolensk and Moscow ergonyms, a complex of diverse functions of ergonyms is identified, allowing their significance within the structure of the onomastic periphery to be determined. Particular attention is paid to precedent cultural signs in the names of urban objects. It is demonstrated that it is ...
