Peripheral means to express incentive modality in the public service announcement discourse
... encourage the general public to solve them, which requires influencing the recipient using speech methods. The means to exert such influence create a functional and semantic field. The authors focus on the periphery constituents of this field, which function in public service announcements in the Russian and German languages.
1. Виноградов В. В. Русский язык (Грамматическое учение о слове). М., 2001.
2. Голуб О. В., Куракин М. С. Рекламная деятельность : учеб. пособие....
Foreign inclusions as a discursive phenomenon: Russian words in foreign texts
This article focuses on Russianisms used in Polish journalistic discourse. The author considers foreign inclusions as a component of the paradigm of foreign language units and identifies their pragmatic function.
1. Виноградов В. В. Вопросы образования русского национального литературного языка // Вопросы языкознания. 1956. № 1. С. 3—25.
2. Влахов ...
Development of the automatic system based on the three-factor communication model for the extraction and classification of the comments in social media
... three-factor model was developed to classify the texts and comments through S. Hall’s 'encoding/decoding' model, N. Luhmann’s functional subsystems theory, and communicational strategies' types. Using tools for the automatized data extraction we got ... ... model, it helps to examine broader set of governmental measures and statements, users' reactions and analyze texts in the Russian language.
