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... with all groups of customers can be carried out through a strong brand, whereas special importance is attached to the creation of the brand’s ecosystem, which would make it possible to offer the customer package solutions and include them into the value added chain. 1. Аакер Д. Создание сильных брендов. М., 2003. 2. Гордон Я. Х. Маркетинг партнерских отношений. СПб., 2001. 3. Мур Д. Преодоление пропасти: ...

... Schulz H. G., Christou A., Gursky S., Rother P. Computerized tomography studies of normal morphology and volumetry of parenchymatous epigastric organs in humans // Anat. Anz. 1986. Vol. 162(1). P. 1—12. 39. Sienz M., Ignee A., Dietrich C. F. Reference values in abdominal ultrasound — liver and liver vessels // Z. Gastroenterol. 2010. Vol. 48(9). P. 1141—1152. 40. Tchelepi H., Ralls P. W., Radin R., Grant E. Sonography of Diffuse Liver Disease // J. Ultrasound Med. 2002. Vol. 21. P. 1023—1032....

This paper focuses on the problems of improving the structure of amber processing industry and analyzes the amber industry by segments. The author introduces the notion of level of value added per employee and the level of value added through processing regional natural resources and considers the possibility of recovering rental income from raw amber processing. 1. Веснин В. Р. Стратегический менеджмент ...

The paper presents an analysis of the issue of domestic violence against women in Russia over the past decade. Practices of domestic violence contradict the goals of state family policy aimed at strengthening family values, promoting the appeal of family life, discouraging youth from entering into marriage, and undermining their reproductive intentions. The authors approached the problem of domestic violence comprehensively, presenting relevant facts, conducting ...

... claim that the rationale of anthropocentrism is false. Its main message is that natural complexes and resources exist to be useful to the human being who sees them only from the perspective of using them and does not take into account their intrinsic value. Kant’s anthropocentric teaching argues that the instrumental attitude to nature has its limits. These limits are hard to determine because the anthropocentrists claim that the human being is above nature. Indeed, the “human exclusiveness thesis” ...

... 178—214. Kripke, S. A., 1980. Naming and Necessity. Cambridge, MA: Harvard University Press. Lewis, D., 1981. Are We Free to Break the Laws? Theoria, 47, pp. 113—121. Parikh, R., 1998. Propositions, Propositional Attitudes and Belief Revision. In: Ad­vances in Modal Logic. Vol. 2, pp. 381—400. Percus, O., 2021. Index-Dependence and Embedding. In: D. Gutzmann et al., eds. The Wiley Blackwell Companion to Semantics. https://doi.org/10.1002/9781118788516 . sem096. Quine, W. V. O., 1953. Three ...

The role of verbal aggression in the promotion of specific value-regulatory systems, par­ticularly those of a religious nature, has not been extensively explored in contemporary schol­arship. This study aims to investigate the mechanisms by which verbal aggression is produced and employed as a means of preserving and advancing the Rodnoverie ideology within the Russian-speaking segment of the Internet. To achieve this, a comprehensive methodology is employed, incorporating both functional-semantic...

... identification of the meanings based on the stereotypes associated with life in the capitals. The study reveals that the word ‘moskvanutyj’ expresses the meanings associated with a negative assessment of Moscow residents, rejection of their pace of life, values, as­pi­rations for success, and condemnation of those who seek to move to Moscow and do not app­re­ciate their ‘small homeland’. On the contrary, the words ‘peterburgnutyj’ and ‘piternutyj’ emp­hasize love for the city, contrasting ...

... by denoting them. Iconic signs are based upon resemblance, index signs upon a causal relationship, and symbols on social conventions. Language is the most important system of symbolisation. Indeed, language serves as a guide to the systems of rules, values, and socio-cultural practices. In this paper, I present a model of deep semiotics, which is interpreted as a semantic structure of social experience objectified into a sign. This structure includes the material form, the referential meaning, and ...

... Action. In: C. Korsgaard, 2008. The Constitution of Agency: Essays on Practical Reason and Moral Psychology. Oxford: Oxford University Press, pp. 174-206. McDowell, J., 1998a. Are Moral Requirements Hypothetical Imperatives? In: J. McDowell, 1998. Mind, Value and Reality. Cambridge, MA: Harvard University Press, pp. 77-94. McDowell, J., 1998b. Virtue and Reason. In: J. McDowell, 1998. Mind, Value and Reality. Cambridge, MA: Harvard University Press, pp. 50-73. McDowell, J., 1996. Mind and World. Second ...

The cultural movement known as “humanism” has unfortunately not received a clear and careful definition. Historians and philosophers have lumped together their various understandings of outlooks that stress the value and importance of human life under the collective term “humanism.” This essay sets out to contrast, in particular, three types of humanism, all of which attracted attention at overlapping times in Imperial Russia and then the Soviet Union. The ...

... universal principles that would be chosen by every reasonable and rational person in an ‘original position’. The work analyses the problematic aspects of the principle’s formulation (the vagueness of the list of key rights and freedoms and the value criterion for ranking them) and of the methods used by Rawls to overcome them in the works published after the acclaimed book A theory of Justice. The author addresses the problem of the correlation between freedom and security and argues that it ...

The article presents an analysis of the features of teacher training in Singapore, a country that has high international acclaim for the achievements of schoolchildren. The goals of pedagogical education focus on social values and ethical principles, while technologies and methods are aimed at pedagogical reflection and practical preparation of students for various educational situations. A separate aspect of the digitalization of teacher education is highlighted, i....

The paper describes some aspects of English loanwords top- and VIP- in the modern Russian language. The morphological status of the components depends on their derivative value in the donor language (analytical adjective, prefixoid) or according to the derivational model of the recipient language (ra­dixoid, affixoid, root). It is substantiated that the prepositive component top- acts as a sociopragmatic marker with the ...

... development of human capital in modern society. However, they focus on the positive content and application. Without rejecting this ap­proach, the author proposes to proceed from the assumption that the inclina­tion and abilities, education, will, value preferences of the individual, i. e. eve­rything that can be included in the personal capital, can be used not only for the benefit of society, social groups but also against it. Negative social ele­ments can damage social connections and relations ...

The article touches upon the issue of state-civil identity of student youth. Theoretical analysis of the provisions of social constructivism made the author focus on the fact that state-civil identity is an element of the value component in the structure of the political consciousness ethnopolitical construct of the subjects of politics. Through the implementation of a comprehensive socio-political study, an assessment of the level of state-civil identity of student youth ...

The article is devoted to the phenomenon of a money surrogate, introduced in the form of a bitcoin, a popular cryptocurrency. The purpose of the research is to study the influence of the price-per-unit value of the cryptocurrency on the indicator of the market capitalization of the bitcoin cryptocurrency through correlation-regression analysis. As a result of the research, the author becomes the first to prove the direct dependence of the mentioned ...

The article focuses on the analysis of information of the Russian and Western travelers to Central Asia in the 18th — beginning of the 20th centuries on state and law of that region. The goal is a substantiation of the travelers’ notes value as historical evidence of state and law of the Central Asia which allows to study actual relations in administration and legal regulation. The author applies some basic research methods: historical legal, formal legal and comparative legal approaches,...

Although it is a common assumption that innovations are one of the most important factors of economic development, there is a need to review some provisions of innovation methodology so that new fundamental values are taken into account more fully. Most recent business models are based on the depletion of natural environment, whose potential has been almost exhausted. It is necessary to introduce new ideas that are of use for society and create values for ...

... inhibiting a productive rethinking of the past in contemporary Lithuanian-Russian relations. The rethinking of the past is understood as a process facilitating the reconsideration of historical meanings through adjusting them to the expectations and values of the contemporary society. The author argues that in this process historical research — as an important tool for encouraging the co-existence of communities —should fulfil certain social functions. Having chosen the Lithuanian-Russian communication ...

... Petrova I., Račko E. Reģionālās ekonomikas konkurētspējas paaugstināšana un aktīvā adaptācija globalizācijas apstākļos. Daugavpils , 2006. Voronov Viktor 10.5922/2079-8555-2009-2-9 74-81 economic consciousness, economic behavior, values, motivation