The factors affecting the development of the South-eastern Baltic tourism and recreation region
The territories of Vistula and Curonian lagoons, centrally located in the cross-border region, have numerous remarkable nature sites as well as monuments of history and culture. The article analyses the internal and external factors affecting the development of the Russian segment of the transborder "Southeastern Baltic" tourism and recreation region.
1. Cybin, Ju. A. 2004. Shema ohrany prirody Kaliningradskoj oblasti. M-vo prirod.resursov RF, Federal'naja sluzhba po nadzoru v sfere...
The use of artificial intelligence to visualize architectural style as a branding element
Artificial intelligence (AI) technologies are increasingly contributing to hotel branding initiatives within the hospitality industry. This study investigates the potential applications of AI in the hospitality sector, using the hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed to model hotel branding based on a set of predefined parameters, focusing on two historic districts of Kaliningrad. The results indicate that the architectural styles and...
Typology of Russian regions by the development of the regional gastronomic brand
The article presents an assessment of the sustainability and variability of regional gastronomic brands in Russia. Based on the analysis of the regions’ participation in the national competition “Flavors of Russia” in 2020—2021, gastronomic events held in Russian regions in 2024 and 2025, as well as information on the gastronomic characteristics of Russian regions provided on the TasteAtlas platform, a typology of regional gastronomic brands has been developed. This typology takes into account...
