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This article analyses and defines the essence of professional culture of specialists in advertising and public relations. The author describes the content of methodological approaches to its development and considers the significance of each approach to studying the problem. The author stresses the need to use the axiological, cultural, integrated, context, professional, and image approaches to the formation of professional culture in future advertising and public relations specialists. 1. Балакирева...

This article analyses the results of an international project aimed at fa-miliarizing Kaliningrad teachers with the Polish multicultural education practices. The author stresses the potential of a number of methods and tech-niques, including the project method. The article addresses the teachers’ pre-paredness for multicultural and intercultural education. The author analyses the applicability of the European – in particular, Polish, practices – in ...

The article deals with the theoretic and methodological background of projecting pedagogic technologies into the framework of the linguist training curricula. It reveals the main trends of the educational process, as well as approaches to understanding major intrinsic constituents and structure of educational projection. 1.  Гершунский Б.   С. Философия образования для XXI века. М., 1998. 2.  Ильин В.   В. Педагогические основы проектирования информационного образовательного ресурса для современной...

This article examines the preconditions for applying humanities methods in the field of physical education and describes the basic features identifying humanities methods as a research and education phenomenon, the principles of their development, and the conditions and requirements for their application in physical ...

This article addresses the experience of applying patient education methods in the development of healthy lifestyle attitude. 1. Бажин Е.   В . Метод исследования уровня субъективного контроля // Пси­хологический журнал. 1984. №   3. С. 152—162....

This article deals with the implementation of acmeological approach in the improvement of music teacher professional training from the didactic perspective. The author justifies the logic and acmeological orientation of its stages determined by addressing the methodology of creative work, which serves as the basis for the development and implementation of the technological aspect of a future specialist's professional growth. 1. Акмеология качества профессиональной деятельности специалиста: моно­графия...

... production of milk. The aim of this research is to substantiate conceptual and methodological approaches and tools for forecasting the development of dairy cattle breeding in Russia during the implementation of the policy of import substitution. The methodical basis of research is a set of methods of economic and mathematical modeling, in­cluding scenarios and their quantitative justification. Special attention is paid to the method of extrapolation modeling linear and nonlinear trends. The method ...

... article analyses statistical data about bиrglaries are investigated and generalised. The initial stage of investigation and the typical errors supposed by inspectors at investigation of crimes of the given kind is analyzed. The expediency of use of a method of modelling as the synthesising beginning capable considerably to raise efficiency of disclosing and investigation of bиrglaries is proved. It is underlined necessity of use of the situational approach and crime studying for three phases: precriminal,...

This article analyses the decision-making process in the field of formation and development of organisations’ potential and justifies the application of Analytic Hierarchy Process. The author considers the key stages of the implementation of this method and evaluates the advantages of its application in comparison to other multicriteria alternative assessment methods. 1.  Дэвид Г.   Метод парных сравнений / пер. с англ.; под ред. Ю. Адлера. М....

This article offers a comparative analysis of the concepts of «stability», «sensitivity», «vulnerability» in relation to natural complexes and offers the author's methodology for assessing the vulnerability of natural complexes to anthropogenic impact. 1. Белов Н. С. Оценка геоэкологической ситуации в речных бассейнах Калининградской области с применением геоинформационных технологий : дис. …канд. геогр. наук. Калининград, 2011. 2. Васильев В. Ю., Дмитриев В. В., Александрова Л. В. Многокритериальная...

... thinking in J. G. Fichte’s Science of Knowledge (Wissenschaftslehre) (1794/95). The fundamental characteristics of scientific thinking in Cohen’s teaching include: purity, focus on the “fact of science”, the origin (Ursprung), the infinitesimal method, continuity, movement, production, correlation, intensive magnitude, interrelation of thinking and being. According to Cohen, scientific thinking can only be pure and generated by the origin. The origin is continuous action (movement) of thinking ...

... dream descriptions. Deeper levels are targeted by semantic mechanisms: associative, metaphorical, and metonymical ones. In these conditions, of special importance is the interpretation of symbols. These mechanisms serve as the basis for C. G. Jung’s method of dream interpretation. 1. Кубрякова Е. С. Парадигмы научного знания в лингвистике и ее науч¬ный статус // Изв. РАН. Сер. лит. и яз. 1994. Т. 53, № 2. С. 3—15....

This article is dedicated to the methodology for the study of international cooperation on marine environment protection. The author suggests applying the practices of marine environment protection in the Baltic Sea to the northern seas as well as examining earlier projects for the effective implementation of interdisciplinary initiatives bringing together international law, international relations and world politics. 1. Gorbachev, M. S. 1987. Pravda. 2 oktjabrja. 2. Kalamkarjan, R. Ja. 2006. Filosofija...