Hieroglyphic sign weakening mechanisms
... etymological analysis to trace the evolution of the form and meaning of a character. The research has revealed the following weakening mechanisms: simplification, complication, preservation. These changes in form trigger semantic variations based on metaphoric and metonymic shifts. To study the mechanisms of sign formation is of significance because it enables us to solve the problems in intercultural communication. The investigation of the cognitive processes that underlie the formation of the ...
Time synaesthesia in W. Shakespeare’s texts: the semantics and pragmatics of colour
... semantics and pragmatics of each color that shades time in Shakespeare’s texts are determined by metonymic correlation with the phenomena of the external and internal world. Thus, black color, identified with the darkness of night, becomes a methonymic-metaphorical name for the unknown, danger, and suffering. Grey color, associated with the transition from darkness to light, correlates with the images of morning, youth, and hope, becoming an element of vivid authorial metaphors of personification. Red ...
