Idyll, history, rationality: city images in “Real Journey to Germany in 1835” by Nikolay Gretsch
The article explores the images of the German cities, Lubeck and Hamburg, presented in Nikolay Gretsch’s travelogue “The real trip to Germany in 1835”. The author determines the link between the images of the two cities and the tradition of describing Germany as an idyllic ...
“Bavaria, which I will never forget”: to the image of German space in “Travel letters from England, Germany and France” by Nikolay Gretch
The paper deals with images of Bavarian space based on the travelogue “Travel letters from England, Germany and France” by Nikolay Gretch from the imagological and semiotic points of view. The representation of the metropolitan and provincial imagery of Bavaria is analyzed....
Peculiarities of the political media discourse as a factor in forming reputational capital of the heads of subjects of the Russian Federation (by the example of the Central Federal District regions)
... positive reputational capital. The key finding of the research indicates that governors who combine moderate adherence to nationwide themes with active engagement in solving local problems achieve the greatest success in strengthening their public image. Excessive orientation toward the federal agenda, on the contrary, often leads to a decline in reputational indicators. The proposed methodology for analyzing media discourse can serve as a tool for assessing the effectiveness of communication strategies ...
Company history as a subgenre of the corporate website
... subgenres. Pragmatic, media-related, structural-semantic, and stylistic-linguistic subgenre parameters of the “Company History” subsection are examined. A comprehensive initial communicative goal of this subsection is identified: to shape a positive image, create a successful brand, and strengthen trust in the company. The research results contribute to understanding the structural and compositional features of a corporate website, its genre specificity, and the mechanisms of presentation in ...
