Reading signs and being in the world: a dual perspective on semiotics
The article demonstrates, through a series of examples, that reflection on signs relates to two distinct mental operations: the exchange of sign messages between subjects (communication), and the interpretation of signs and sign systems that lack a subjective sender and originate either in natural objects or in the impersonal domain of “culture”. This duality of the object of analysis gives rise to persistent terminological difficulties, which surface in Aristotle’s treatment of the relationship...
