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Today, the term ‘localization’ is used in many studies of translations and adaptation of various Internet resources. Foreign translation agencies specialize both in translation services, and in the projects for the localization of various resources, and this fact emphasizes the practical importance of this process. The purpose of this study is to determine the role of localization in modern translation theory. To achieve this goal, we have reviewed Russian and foreign papers on localization, studied...

Place marketing and regional branding play an important role in contemporary global interactions. This research attempts to study the urban spatial linguosemiotic potential influencing city brands from the crosscultural viewpoint. The author aims to determine ways of how Russian and German city brands are created using three main sources of branding: people, events and architectural heritage. The authors identify dominant factors of the branding potential of German and Russian linguocultures through...

... culture on the eve of the First World War. The author focuses on the references to the Russian tomb (Raca or reliquary) at the beginning of the novel and Diaghilev’s ballet “Petrushka” in the last part. These reminiscences are closely related to Europe (England — Gloucester candelabrum, Germany — music by Richard Wagner, puppet theater). Therefore, raca (reliquary) is only supposedly called “Russian,” and the names of the creators of “Petrushka”, Russian composers and artists (Stravinsky,...

The article deals with the evolution of the special question in the English language of the 10th—16th centuries. The study is conducted using examples from three versions of the Gospel of John — the Wessex Gospels of the late 10th century, the Gospel of the Wycliffe Bible (the end of the 14th century) and the Gospel of Tyndale Bible (the beginning of the XVI century). The analysis focuses on the structural and formal aspects of the problem. To demonstrate language dynamics the author identifies specific...

... contemporary linguistics. Burnaby, 1971. 8. Kyheng R. Langue et parole: dichotomie ou dualité? URL: www.revue-texto.net/Saussure/Sur_Saussure/Kyheng/Kyheng_Langue.html (дата обращения: 01.03.2012). 9. Law V. The History of Linguistics in Europe From Plato to 1600. Cambridge, 2003. 10. Le Langage. Les dictionnaires du savoir moderne. P., 1973. 11. Leroy M. Les grands courants de linguistique moderne. Bruxelles, 1980. 12. Littré E. Dictionnaire de la langue française. P., 1963. 13. Saussure ...

.... 279—295. 20. Stephan W. G., Stephan C. W. An integrated Threat Theory of Prejudice // Reducing prejudice and discrimination / ed. by. S. Oscamp. Mahwah, New Jersey, 2000. P. 23—44. 21. Jakub М. 4 maps that will change how you see migration in Europe. URL: https://www.weforum.org/agenda/2016/08/these-4-maps-might-change-how-youthink-about-migration-in-eur... (дата обращения: 20.10.2016).

... and European law: the Convention on the Rights of the Child, UNICEF Declaration "World fit for children”, European Convention for the Protection of Human Rights and Fundamental Freedoms, European Social Charter, the Strategy of the Council of Europe on the Rights of the Child. The documents are analysed in the light of the mechanism of pedagogical support for children. It is shown that the abovementioned documents, which guarantee the protection of rights, psychological and physical health ...

This article analyzes the dialogue between D. S. Merezhkovsky and Fedor Sologub that showed their vision of “poshlost’” (vulgarity, banality), which in turn had been informed by the legacy of N. V. Gogol. The author traces the analogies in the artistic depiction of poshlost’ by Sologub in his novel “The Petty Demon” (1905) and the critical interpretation of the phenomenon of poshlost’ by Merezhkovsky. The connection between Merezhkovsky’s study “Gogol and the Devil” (1906) and “The Coming Kham” (1906)...

The article considers the Heideggerian principle of autonomy as a philosophical principle of self-dependence of Being, and its actualization in Murdoch’s works. The motif of autonomous reason as a «barrier»against the light of Being, the motif of mechanization of thought and feeling in the world of metaphysics completing itself, together with Platonic motifs and the esthetic diagnosis of the «death of light» in the 20th century (H. Zedlmayr), form the poetology of light in Murdoch’s works in the...

The purpose of this article is to describe pragmatic characteristics of complex sentences with relative clauses in the German media discourse. The author selects the following pragmatic schemes of hypotaxis structures of the studied type: specification, problematization, irony, simplification, complication, prevention and argument. The single-model and double-model types are identified as pragmatical types of complex sentences with relative clauses. 1. Любимова А. А. Языковые аспекты воздействия...

This paper is devoted to the problems of contemporary Russian education system and solutions to them. The best way to respond to these challenges is the introduction of cluster approach into the education system. This work analyses the organization of interaction between the agents of educational process in the framework of traditional and cluster approach. It is stressed that cluster approach to organizing the training of specialists in mechanical engi¬neering can solve most urgent problems. The...

... инвалидов в РФ». 14. Mitchell D. What really works in special and inclusive education. USA, 2008. 15. Verma G. К., Christopher R. Bagley and Madan Mohan Jha International Per-spectives on Educational Diversity and Inclusion Studies fr om America, Europe and India. USA ; Canada, 2007. 16. Sue Stubbs Inclusive Education Wh ere there are few resources. Norway, 2008. 17. Федеральная служба государственной статистики. URL: www.gks.ru (дата обращения: ...

This article focuses upon the features of constructing and re-constructing a literary text in the case of Daniel Kehlmann’s novel Fame (2009). Using various narrative strategies, Daniel Kehlmann manages to create a multilayered fictional space based on meta-narration and self-reflection of the characters and the narrator. The duality, amalgamation of reality and fiction, reciprocity, and the inclusion of the reader into the process of textual modeling through cross-references and intertextual connections...

This article explores the history of studies into Ferdinand de Saussure’s ideas of anagrams. When Saussure’s notebooks were published in the late 1960s and his drafts in the 1990s, scholars received a wealth of material for in-terpretation going far beyond the initial topic of ancient Indo-European poetry. The paper emphasises the diversity of approaches to Saussure’s ideas — from J. Kristeva’s semiotics to M. Gronas’s mnemotechnical analysis. Over the recent decades, the study of anagrams has rested...

... oriental essay, by means of which the author outlines the main oriental constructs on the Englishmen’s «mental map» as artistic methods of opening up the literary space of the era. 1. Duprat A., Picherot É. Récits d'orient dans les littératures d'Europe: XVIe-XVIIe siècles. P., 2008. 2. Makdisi S. Literature, national identity, and empire // Keymer T., Mee J. The Cambridge Companion to English Literature, 1740—1830. Cambridge, 2004. P. 61—79. 3. Ouseley W. Persian Miscellanies: an Essay....

This article analyses the spatial and temporal structure of Edward Stachura’s short story “The Wedding” in an intertextual dialogue with Sta-nislaw Wyspianski’s play of the same name and in the existential literary-philosophical context. The author focuses on the problem of relations between the individual and the historical national community. The article analyses the logic of solving this problem in the romantic context of Wyspianski’s thinking and the existential context of Stachura’s works 1...

The parabolic works of F. Kafka and F. Dostoevsky are compared in the ideational context of the 20th century philosophy in relation to different philosophical interpretations of sin and crime. The ideal world of these works is considered in the light of sociocultural experience of totalitarian system, its later analysis and overcoming. The author address the writers’ interest in the psychological determination of enslavement and the unconscious mechanism of rejecting freedom. 1. Достоевский Ф. М...

Peter Handke’s novel is considered in the context of a change of eras in European and German art. The results of the study is the identification of the aesthetic characteristics of the writer’s prose that exhibits the features of both modernist and postmodernist poetics reflecting the general historical and literary pattern that has become the focus of current discussions. 1. Гладилин Н. В. Становление и актуальное состояние постмодернизма в странах немецкого языка (Германия, Австрия, Швейцария)...

....pl/teksty/ edukacja_wielokulturowa.pdf (дата обращения: 18.02.2015). 5. Edukacja miedzykulturowa — bibliodrama i metody tworcze, Bielskie stowarzyszenie artystyczne Teatr Grodzki. Bielsko-Biala, 2012. 6. Intercultural learning, Council of Europe / European Commission. Strasbourg, 2000. 7. Markowska D. Teoretyczne podstawy edukacji międzykulturowej // Kwartal-nik pedagogiczny. 1990. Nr 4. S.109. 8. Mirska-Czerwińska A., Hajdukiewicz M., Machcewicz A. et al. Wspólna przeszłość — ...

The author analyses the linguistic and pragmatic aspects of retrospective discourse which is structured by various means including culture-specific words. The author offers a systematized classification of these words depending on the effect these words produce on the reader. Special attention is paid to anthroponyms, toponyms, and temporal markers accumulating information which is important to the reader. 1. Каменская О. Л. Текст и коммуникация. М., 1990. 2. Прозоров В. В. Читатель и литературный...

The focus of this article is on the cognitive structure and means of verbalisation of the temporal and atemporal layers in Charles Dickens's depiction of Christmas in his novella «A Christmas Carol». In the complex structure of the holiday concept, past and present become intrinsically blended, Christmas time being a manifestation of eternity. 1. Бердяев Н. А. Время и вечность // На переломе. Философские дискуссии 20-х годов: Философия и мировоззрение. М., 1990. С. 402—410. 2. Вежбицкая А. Семантические...

This article discusses the verbal behavior of the German President, Joachim Gauck, in political communications. The author analyses the linguisticstylistic and pragmalinguistic means employed in the texts of his political speeches. Special attention is paid to the strategy of dialogue with supporters, which includes the tactics of cohesion, promises, compliments and praise, "indirect positive pressure”, question formation, and behavior regulation through giving advice. 1. Гаджиев К. С. Политическая...

.... Simaeva I. N. Alimpieva A. V. Formation of self-preserving behaviour in the educational system as a contribution in the development of human capital // The role of human capital in the development of the countres and regions of central and eastern Europe. Torun, 2010. P. 35—44.

The article focuses upon basic means of the 'time' category explication in the English and Russian lexicon and grammar; special emphasis is laid upon linguistic instantiations of axiological sense. 1. Балашова Л. В. Метафора в диахронии (на материале русского языка XI—XX веков). Саратов, 1998. 2. Бондарко А. В. Временные категории (на материале русского языка) // Категоризация мира: пространство и время. М., 1997. С. 31—34. 3. Бондарко А. В. Теория значения в системе функциональной грамматики:на...

The main aim of the article is to describe the problem of feminization of lexical changes in the light of gender linguistics. The article analyses the means of expressing gender in the modern French by studying feministic neologisms which appeared in the language as a result of word-building processes and metaphorical transfer of meaning. In order to prove the universality of the feminization tendency of lexical changes for the European languages the facts of German and English are also assayed...

This paper sets out to examine empirical implications of J. L. Holland’s theory relevant to the applicability of the RIASEC model’s structure and Holland-based assessments of 240 English Language teachers of the Kaliningrad region. The results proved to be mixed but somewhat more supportive of the applicability of Holland-based RIASEC structure for assessing vocational needs of Russian foreign language teachers. 1. Научно-производственный центр «Психодиагностика» при факультете психологии...

... There are: American type, Japanese type and Mixed type. The main role in American type of integration plays Research University; the main role in Japanese type plays Government; the main role in Mixed type (mostly prevalence are in Central and Northern Europe) plays technological parks. The article considers merits and demerits of these types. 1. Карпенко О. М., Бершадская М. Д. Высшее образование в странах мира: анализ данных образовательной ...

This article describes the basic negative and positive effects of social relations of a person in the context of their subjective well-being on the basis of international publications, which have not been translated into Russian yet and are little known in the country. The authors present their own typology of positive and negative effects of social support in situations of normal and abnormal social functioning of an individual. 1.      Berkman L., Glass T., Brissette I. , Seeman T. From social...

The article considers the effects of the application of traditional (pre-multimedia) instructional media in UK higher education institutions. The effects of the following media are considered: audio-visual; traditional computer; interactive video; early multimedia. A conclusion is drawn about the necessity to carefully integrate instructional media into the educational context. 1. Bosco J. An analysis of evaluations of interactive video / Educational Technol­ogy. 1986. № 26. P. 7—17. 2....

The problem of metaphor is considered in the context of glottodidactics through the example of the Polish language. The author poses the problem of identification and understanding of metaphors by students of Polish as a foreign language. 1.   Davies  A , Widowson  H .   G . Czytanie i pisanie // Kurs edynburski językoz ­ nawstwa stosowanego. Warszawa, 1983. T. 2. 2.  Seretny A, Lipińska E. ABC metodyki nauczania języka polskiego jako obcego. Kraków, 2005. 3.  Europejski System Kształcenia...

This article emphasises the significance of the diary genre in Jerzy Andrzejewski's prosaic experiments of the 1970s. The author considers the poetics of Andrzejewski's "literary diary" From One Day to Another and unfinished novel of diary "genesis" Hundred Years Ago and Now. 1.  Andrzejewski   J . Gra z cieniem. Warszawa, 1987. 2.  Andrzejewski   J . Z dnia na dzień. Dziennik literacki 1972 — 1979. Warszawa, 1988. T.  1, 2 . 3.  Andrzejewski   J . Zeszyt Marcina. Warszawa...

The article deals with the ideological foundations of English monolingualism in the U. S. A. The author analyses the arguments used by supporters and opponents of this ideology. The author also describes the history of monolingualism, as well as its function and sources. 1. Хантингтон С. Кто мы? Вызовы американской национальной идентично- сти. М., 2008. 2. Baker C., Jones S. P. The Encyclopedia of Bilingual Education and Bilingualism. Clevedon, 1998. 3. Crawford J. Anatomy of the English-Only...

The article focuses on the symbolism of colour terms in European languages. The authors explore and analyze similarities and differences in the use of particular colours as symbols in fixed colour collocations in Russian and English. This analysis helps to establish common microsystems of symbolic meanings in both languages. 1.  Алимпиева Р.   В. Семантическая структура слова «белый» // Во­просы се­мантики. Вып. 2. Л., 1976. С. 17—27. 2.  Гвоздарев Ю.   А. Рассказы о русской...

... comparison H.   P. Brandl-Bredenbeck, M. Stefani, C. Kebler е t al // Int. J. Phys. Ed. 2009. V. 46, Is. 1. Р . 31—35. 3. Health Behavior in School-Aged Children. A WHO Cross-National Study. Re­search protocol for 1997—1998 survey. WHO Europe, 1998. 4. Todd J., Currie D . Young People's Health in Context. Health Behaviour in Scho­ol-aged Children (HBSC) study: international report from the 2001/2002 survey / / Health Policy for Children and Adolescents. 2004. Vol . 4. P . ...

This article considers the contradictions that complicate managing an education institution in the contemporary period. 1.  Балыхин Г.   А. Управление развитием образования: организационно-эко­номический аспект. М., 2003. 2. Гэлбрейт Дж. Новое индустриальное общество . М., 1969. 3.  Концепция долгосрочного социально-экономического развития Россий­ской Федерации на период до 2020 года (в ред. от 08.08.2009 г. № 1121-р). [Элект­рон­ный ресурс]. Доступ из справ.-правовой системы «КонсультантПлюс»...

... in his opinion, should be recreated within the borders before the first partition of the Polish-Lithuanian Commonwealth in 1772. This concept was used as the basis for an unprecedented campaign that he launched in the war years in North America and Europe. After his homeland gained independence with the support of the United States, Paderewski became Prime Minister and Minister of Foreign Affairs of Poland and devoted all his efforts to promoting his idea of creating a "Greater Poland" ...

... and business relationships, better defined their input in popularizing the ideas of Westernism at the end of the 19th century, and also de­scribed their journalistic activities during the period of cooperation with a lib­eral journal “Herald of Europe”. The author believes that Pypin's ideas in­fluenced development of Veselovsky as a scientist. This correspondence ap­pears to be highly valuable both as an important record of Alexey Veselovsky's autobi­og­raphy and the whole epoch of the ...

This paper is a review of recent Polish studies on identity and collective memory in the Kaliningrad region of the Russian Federation. Polish authors have analysed the development of Kaliningrad regional identity – a process closely related to collective memory changes and politics of memory. Scholars have explored the ‘identity dilemmas’ of Kaliningraders, commemorative con­flicts between different groups about the past, and strategies for the ‘invention of traditions’. However, studies into the...

There is an increasing need for the assessment of urban development rates in the world. In modern Russia, this need is reaffirmed by the transfor­mation of regional economies, the economic acceleration of many major cities, and by the active introduction of strategic management tools (KPI, etc.). The article anal­yses the current indexes and rankings of urban development. The author ex­plored the main methodological approaches to the assessment of the rate of urban development. One of the topical...

The authors reflect on the interaction of nature and society in the territo­ry of the modern Kaliningrad region in the Stone Age. Natural factors played a decisive role in the formation of the region’s cultural landscape. In the Stone Age, anthropogenic changes in the natural environment were minimal and were mainly noticed in separate components of the natural landscape. At the boundary of the Paleolithic and Mesolithic periods, megafauna species — mammoths, woolly rhinos and turs — disappeared...

The author analyzes the place and role of parliament in today's trans­forming society and investigates the causes of the crisis of parliamentarism, the confrontation between parliament and government in some countries and in others - the widespread "legitimization" of government policy in the sphere of legal norms. The author has identified the reasons for a decrease in trust to parliaments, which no longer play a decisive role in the division of power, be­ing forced aside by the executive...

... ulkopolitiikan asian­tuntijoiden itänaapuriin liittämät uhka-ja tulevaisuuskuvat 1989—1993. Pro gradu-tutkielma, Helsingin yliopisto, tammikuu 2014. 15. Rentola K. When to move? Finland and the Disintegration of the Soviet Un­ion // Northern Europe in the Cold War, 1965—1990. East-West Interactions of Trade, Culture and Security. Aleksanteri Cold War Series. 2016. № 3. P. 268—286. 16. Seppinen J. Mahdottomasta mahdollinen. Suomen tie Euroopan unioniin. Jyväskylä, 2001. 17. Suomi J....

The article reflects the results of a study of large Russian cities (with a population of more than 100 thousand people, as well as smaller cities with the status of regional capitals), emphasizing two strategically important groups: coastal centers and cities of the Western borderlands of Russia. Hav­ing applied economic-statistical analysis for 6 indicators (average salaries and per capita measures of the number of organizations and enterprises, retail trade turnover and public catering, commissioning...

In 1997, the Constitution of the Republic of Poland was adopted. Since then, constitutional disputes have continued in Poland. After the 2015 elec­tions, they sharpened. In addition, Polish President Andrzej Duda proposed a change to the Constitution of the Republic of Poland. This initiated a po­litical debate on constitutional matters. They are the subject of the article. Moreover, the most important current constitutional dilemmas were ana­lyzed. The cur­rent constitutional debate refers both...

The article analyzes the life of former Polish prisoner of the Nazi concen­tration camp Auschwitz Stanislaw Dubiel (1910—?), who between 1942 and 1944 worked as a gardener at the villa of the Auschwitz commandant Rudolf Höss, and subsequently became one of the main prosecution witnesses at his trial. The trial took place in Warsaw in March 1947 and lasted 18 days. In addition to Dubiel, other Poles — former Auschwitz prisoners testified there, but Dubiel’s testimony was the most complete and contained...

The aim of the study is to study the system of social standards of modern society and to assess the system of social norms and norms in the Russian Federation at the moment. The methods of analysis of the system of support of motherhood and childhood in Russia were used, as well as the method of com­parative characteristic of the system of support of motherhood and childhood in different countries of the world according to different criteria. The study revealed that one of the priority national projects...

Relations between Russia and India in the academic and research space have been developing long. In modern history, the two countries act as strate­gic partners that aim at common development of priority areas of knowledge with high potential for the commercialization of results and the generation of innovations. The article assesses the potential for enhancing Russian-Indian interaction in various fields of scientific knowledge. The geography of the study is 268 cities of India and 44 cities of...

The authors discuss the problem of a comprehensive legal regulation of social relations. This issue is relevant due to the active social policy pursued by the state. This policy aims to develop social institutions and improve the quality of life of Russian citizens. The authors studied the state and coherence of social legislation in Russia and abroad. The correlation and regulatory fea­tures of different legal systems are analysed. Special attention was paid to the level of systematization of social...

The international disaster relief represents one of actively developing are­as of interstate cooperation, both at universal, and the regional level. It repre­sents one of sustainable development goals of the UN (UN SDGs). This arti­cle sees its purpose in the analysis of activity of the international organiza­tions in disaster prevention, development of idea on what the global mecha­nism of such prevention is about, and the role of the international organiza­tions. The research used comparative,...