The dynamics of the world market of gold and the current geopolitical processes. Part 2. The analysis of behaviour patterns of the main gold market participants
... under the influence of short-term geopolitical impulses. The author puts forward a hypothesis that different impulses of geopolitical processes, their frequency and the level of manifestation influence differently the dynamics of the world gold market. These factors determine the movement and distribution of gold reserves in different geographical places, ‘safe havens’, and can lead to an increase the number of gold bars, futures contracts or, on the contrary, to get rid of them. They can determine the fluctuations of the world price of gold. The author substantiates the idea that short-term ...
Linguo semiotics of the city: cross cultural dimension of place branding
Place marketing and regional branding play an important role in contemporary global interactions. This research attempts to study the urban spatial linguosemiotic potential influencing city brands from the crosscultural viewpoint. The author aims to determine ...
The institutional concept of territory marketing management
... И.
Я., Кисмерешкин В.
Г.
Бренды и имиджи. М., 2006.
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Савчук Т.
В.
Территориальный маркетинг: учебное пособие. СПб
., 2009.
8.
Kotler F., Haider D., Rein I.
Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New
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York
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The
Free
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Immanuel Kant in the cultural memory of Kaliningrad residents (post-Soviet period)
... list of historically significant figures associated with the region. His name has firmly established itself as a tourist and marketing brand of the Kaliningrad region. Despite the integration of Kant’s image into the cultural memory of Kaliningrad residents,... ... the region who perceive Kant as a foreign symbol, leading to “memorial clashes.”
cultural memory, politics of memory, places of memory, commemorative practices, Kaliningrad Region, Immanuel Kant
83-95
10.5922/sikbfu-2023-4-8
