Levels of context: how textual analysis becomes discourse analysis: the case of Internet lifestyle media
... (2) matching these to specific linguistic categories, and (3) operationalizing the former vis-à-vis the latter. Having posited this, the purpose of the article is twofold. In a more theoretical sense, the purpose is to outline one possible model of context each 'tier' of which is potentially related to certain linguistic categories and linguistic analytical toolkits. The suggested model has five tiers of contextual variables and two dimensions cutting through the five tiers. These dimensions are ...
