Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region
... marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.
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Каледин ...
The use of artificial intelligence to visualize architectural style as a branding element
Artificial intelligence (AI) technologies are increasingly contributing to hotel branding initiatives within the hospitality industry. This study investigates the potential applications of AI in the hospitality sector, using the hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed ...
Typology of Russian regions by the development of the regional gastronomic brand
The article presents an assessment of the sustainability and variability of regional gastronomic brands in Russia. Based on the analysis of the regions’ participation in the national competition “Flavors of Russia” in 2020—2021, gastronomic events held in Russian regions in 2024 and 2025, as well as information on the gastronomic characteristics ...
