Peculiarities of the political media discourse as a factor in forming reputational capital of the heads of subjects of the Russian Federation (by the example of the Central Federal District regions)
... based on a content analysis of materials from federal mass media and social networks, which made it possible to identify various strategies of media communication employed by regional leaders. It is established that formal alignment with the information agenda of the federal center is not a sufficient condition for building positive reputational capital. The key finding of the research indicates that governors who combine moderate adherence to nationwide themes with active engagement in solving local ...
Mass media and technologies of influence on the electoral behavior of citizens
... hypothesis assumed that state publications influence audiences toward conformity in electoral behavior by utilizing informational and normative influence techniques. Among the methods of informational influence, the study identified adherence to the official agenda, the predominant use of informational genres to cover events, and fragmented presentation of information. Normative influence, according to the results, was realized by Rossiyskaya Gazeta through the selection of speakers, the spiral of silence,...
