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It enables the demonstration of how the primary factors of sense formation, socio-cultural practices and personal agency interact. Their relationship is non-linear: subjectivity results from the assimilation of socio-cultural experiences and the accom­panying narrative communication. Self-consciousness of the Self arises from the socialization of the individual through reflexive self-description. Thus, it engenders a "strange loop" (as described by Hofstadter), in which the inner becomes entwined with the outer, and the social intertwines with the individual. In this way, the possessor of self-consciousness gains a broader worldview extending beyond physical existence. This expanded perspective not only facilitates responses to situationality but also enhances the potential to proactively pre-adapt to one's environment. Selfhood is a flexible entity, receptive to new content, capable of self-modification, and open to change. The primary identity of the self-aware individual is the self-sufficient personality without any specific characteristics. Human existence is marked by absence, lack, loss, and an aspiration for change. It resembles an emptiness that defies classifi­cation, a drifting surplus that connects the unconnected. In this context, the article places particular emphasis on the apophatic nature of sense formation. Pauses, intervals, breaks, and gaps give rise to signs within the backdrop of non-existence. Subjectivity functions as a ‘user of voids’, serving as a metacontext, a source, means, and outcome of sense formation. It exists as a gap within being, an inherent incompleteness ready for completion and replenishment. In this regard, personal agency manifests as a universal interface, potentially facilitating infinite interconnections across contexts. This interface facilitates interactions between the tangible reality we inhabit and any conceivable alternative worlds. 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Since any proper name can potentially refer to an imaginary entity, it is crucial to consider the speaker's intention. When making a statement, the speaker may refer to the real or the imaginary. In the latter case, the thought cannot be explicitly expressed, and consequently, denotation cannot be reached. In Frege's framework, fictional thoughts hold little significance for decision-making and actions. There­fore, we consistently seek to discern whether the discourse pertains to the real or the imagi­nary. To make this knowledge accessible, it must be incorporated into the content of a sen­tence, effectively becoming a thought. However, not every statement expresses a thought, even if it conforms to the structure of a sentence. I will now elucidate three intensionalization pro­cedures that Frege proposes for constructing a sentence that expresses a thought, even if cer­tain components within it lack denotation: the articulation of a naming relation, the formula­tion of a propositional attitude of intention, and the formulation of a propositional attitude that conveys a metafictional context. Through these methods, the speaker's intent to indicate a real or fictional object becomes a constituent of thought, i. e., the sense of the sentence. Fic­tions themselves become components of thought when they are found in an indirect context, wherein their sense serves as their denotation. When considered independently, the sense of a proper noun is an entity with a parameter that acquires a value in the specific situation where the name is employed by a particular speaker. 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As the existence of rhetorical de re is revealed, it gives rise to two questions that will be the primary concern of the present paper. (1) Using a rhetorical de re ascription, does the speaker utter something false in the model-theoretic sense? (2) Would it be justified to classify rhetorical de re as a rhetorical ploy designed to, or naturally predisposed to, mislead the addressee? This paper argues that the first question can be answered positively but the second one should receive a negative answer. We show that the question of whether a certain instance of rhetorical de re is a ploy or act of manipulation should be answered depending not on whether the statement is clearly false for the speaker but on whether it is clearly unacceptable for the speaker. 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The pragmasemantic interpretation of the referential capabilities of a poetic sign explores questions regarding the principles of its verification and examines its relationship with ex­tralinguistic objects. From this perspective, the artistic expression's ability to establish objec­tive references is either entirely denied (by Frege) or associated with the actions of "aesthetic operators" (Linsky), specific illocutionary attitudes (Searle), or the recipient's standpoint (Zolyan). On the other hand, the theory of the poetic function of language, as presented in formalism and structuralism, posits that the reference of the poetic sign does not extend to the world of objects but rather to the linguistic environment inherent within the sign. It under­scores the "auto-referentiality" (Faryno) of an artistic statement. Pragmase­man­tics and aes­thetic-functional concepts of poetic reference both contribute to a reduction, albeit from oppo­site angles: pragmasemantics locates the referents of the poetic sign within ‘possible’ (artistic) worlds but somewhat overlooks the unique characteristics of poetic language. In contrast, functionalism sidelines the question of a sign's objective references, steering artistic discourse entirely toward linguistic elements. A potential resolution to this polarity in analytical ap­proaches involves viewing the poetic sign as a bi-referential phenomenon, simultaneously engaging along two axes — extralinguistic and linguistic. This approach enables the consid­eration of an artistic statement not as deficient but, conversely, as abundant in its referential connections. 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Our study aims to reveal the influence of individual perceptions of the meaning on the extension of the semantic structure of a word, using the kinship term ‘mamochka’ as an ex­ample. The article focuses on instances where the word ‘mamochka’ is used in fiction and, to some extent, Internet texts. The article examines cases spanning from the 1840s to the 2010s to explore the secondary usage of the term. The corpus, comprising a total of 2,192 cases, was carefully collected and annotated. Out of these cases, 362 examples were identified as instanc­es of secondary usage. Each example was analyzed and categorized based on its type of use, including appellative (address), referential, or interjective use. Furthermore, for the secondary instances, the type of the meaning was also marked for accurate classification and analysis. The study delineated the semantic structure of the word ‘mamochka’ based on its various us­es. 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However, the approach taken by Anton Zimmerling in this regard is subject to de­bate. In the discussion of semiotics, the focus tends to lean towards interpretations that recog­nize the dual understanding of signs, while unilateral conceptions of signs are often over­looked. Linguistics is typically confined to the study of language itself, and the treatment of linguistics concerning speech (text) is often seen as a concealed branch of philology. Moreo­ver, it remains unclear whether the distinction between language and speech pertains to lin­guistics or philology. This ambiguity extends to the status of linguistic pragmatics.</jats:p><jats:p>To address this issue constructively, it is useful to differentiate between five concepts en­compassing language and speech: hermeneutics, philology, linguistics, semiotics, and prag­malinguistics. Each of these concepts delineates a specific ontology and corresponding metho­do­lo­gical approach. 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