The methodological framework for development of specialists in advertising and public relations
... culture of specialists in advertising and public relations. The author describes the content of methodological approaches to its development and considers the significance of each approach to studying the problem. The author stresses the need to use the axiological, cultural, integrated, context, professional, and image approaches to the formation of professional culture in future advertising and public relations specialists.
1. Балакирева Э. В. Профессиологический подход ...
Representation of the conceptual and value components in the concepts HOME and HOME / HOUSE in advertising discourse
The article describes the representation of the categorial and axiological com¬ponents of the concept ДОМ and HOME / HOUSE in advertising dis-course. The analysis is based on the examples of modern Russian and British advertise¬ments. The article points out a number of generic peculiarities of the explication ...
Social Christianity in F. A. Stepun’s philosophy of history
This article analyses Fedor Stepun’s idea of social Christianity. The au¬thor identifies the axiological context of the Baden School of Neo-Kantian thought in Stepun’s interpretation of Christian God. The significance of Christian politics in the philosopher’s assessment of socio-political processes is stressed.
1. Степун Ф. А. Борьба ...
A theoretical and methodological framework for the cognitive approach to word formation studies
13. British National Corpus. URL: http://bnc.bl.uk/saraWeb.php?qy-legless&mysubmit-Go (дата обращения: 16.10.2013).
word formation, cognitive approach, methodological and theoretical framework, anthropologization, axiological nature of word formation, experientialism.
Concept “colour” (white): based on Russian and German proverbs
The article deals with symbolic and axiological conceptual characteristics of the white colour in Russian proverbs. The author shows the ethnic relevance of this colour term. Russian proverbs are compared to German folk set expressions.
Evaluative lexis expressing the “good/kind” semantics as a means to represent the concept of “god” in the Old Russian texts of the 11th-14th centuries
... наук. Калининград, 2006.
литературы Древней Руси / под ред. Д.
С. Лихачева [и др.]. СПб., 1997—1999. Т. 1, 2, 4.
cognitive linguistics, concept, axiology, ethics, estimation, God,
good, Old Russian text.
Kant und das Problem des Wertes
... Philosophie. Band 12. WERT. Basel: Schwabe AG — Verlag, 2004.
34. Stolowitsch L. Immanuel Kant über den Wertbegriff // Akten des Siebenten Internationalen Kant-Kongresses. 1990. Bonn: Bouvier, 1991. S. 199—205.
Kant, value, universal values, axiology, meaning, personality, teleology
Stolowitsch L. N.
Ambiguity matters in linguistics and translation
... occur for a variety of reasons: the translator and\or the recipient may have a wrong reference, have insufficient background knowledge to resolve the ambiguity or make wrong inferences since each recipient bears a different combination of cognitive, axiological, social, professional and gender attributes.
Apresjan, Yu., 1974. Leksicheskaya semantika: sinonimicheskie sredstva yazyka [Lexical semantics: synonymous means of language]. Russia, Moscow: Nauka (in Russ.).
Aristotle, 2016. Sophistical ...