Crowd Relation as an aspect of competition between traditional and social media
The article considers the issue of audience absorption by traditional media and by social networks. The main characteristics of this new integrated mass audience are identified. The authors describe the correlation between the mentioned absorption processes and the quality of traditional ...
Audiovisual translation and reception
... even though reception studies theories have been applied in the last decades, first to literary translation and then touching upon other areas and text types. This chapter reports on audiovisual translation in particular, exploring the very concepts of audience and reception. Adjacent concepts are also discussed, all having a bearing on the approach and the methodology, and all chosen for the investigation of reception. Last but not least, the article discusses the opportunities and challenges of interdisciplinarity ...
‘People in Black’: Semantization of the concepts ‘sectant’ and ‘baptist’ in the anti-religious campaign of 1958—1964
... process of key concepts during Khrushchev's 1958—1964 anti-religious campaign, specifically focusing on 'sektant' and 'baptist'. Through mass media and propaganda literature, a set of semantic features for these terms was imposed on the children's audience in ideological contexts. The analysis of linguistic material from numerous sources such as the newspaper Pionerskaya Pravda, Pioner and Koster children's magazines, and selected works of children's literature reveals that the target audience ...
Information and propaganda strategies in German non-state media discourse during the COVID-19 pandemic
... pertinent information to address biopolitical challenges. As a result, the goals and objectives of both propaganda and education converged during this period. The educational efforts of the media and propaganda had a significant impact on the target audience, leading to the acceptance of broadcasted opinions and specific behavioural patterns. Consequently, educational and propaganda discourses in the media were strategically directed towards influencing people’s behaviour, including compliance ...
Reputation and status in Denmark’s strategic culture
... expert opinion that the primary goal of the document is to reiterate commitment to close relations with the US and loyalty to NATO.<30> The 2022 text is more of a political manifesto than a strategy proper, apparently targeted at the domestic audience: it repeatedly mentions duty, responsibility and the aspiration to act on behalf of the whole world at the UN Security Council, whilst failing to set problems and propose solutions. The same pattern can be seen in the account of transformations ...
Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
... theoretical and empirical typology of a territory’s stakeholders within a theoretical framework proposed by E. Freeman, P. Kotler, S. Zenker, and E. Brown. The article defines the concept of key regional stakeholders and identifies them. The proposed target audience (stakeholder group) model for a place branding policy is tested on the case of Saint Petersburg. The authors show that each target audience of place marketing requires an individual policy. This is explained by the fact that each group enjoys ...
Artificial Intelligence: a catalyst for entrepreneurship education in the Baltics
... courses available in English for students within the EU, specifically in the Baltic countries, the percentage of these courses falls within the range of 0.6 % to 1.54 % as of the year 2022 (Fig. 6).
6
AI courses in English in EU countries, by target audience, % of the total number of AI courses
Source: elaborated by the authors based on the data of OECD.AI.<16>
For net migration flows of AI-skilled LinkedIn members (LinkedIn is an international social network for finding jobs and employees,...
Territorial structure of inbound and domestic tourism in the Baltic States
... important role in raising European tourists’ awareness of the three capitals. This prestigious title was awarded to Vilnius in 2009, Tallinn in 2011 and Riga in 2014.<15> Although most of the initiative’s cultural events were aimed at local audiences and the development of the capitals’ cultural space, economy and infrastructure, their international coverage during the year made a significant long-term contribution to the cities’ international recognition. In a survey of international ...
Reputation core of Russian authorities: the case of the regional level of executive power
... anti-crisis communication strategies of public administration organizations and citizens’ perception of their reputation [48], and the dependence of governmental institutions’ reputation on the perception not only of the external but also internal audience, i. e., civil servants [49].
The study of the reputation of authorities is also pertinent from the standpoint of historical institutionalism, which regards the ‘path dependency’ of institutions as one of its central tenets [19]. It is ...
To the problem of the genre repertoire transformations in the Russian art media discourse
.... Authors believe that the modern art-media discourse is aimed at broadcasting the evaluation of artworks and at including the addressee in the multistage evaluation process and imposing its results. The inception stage of assessment acquaints the audience with the work, forms a basic evaluation, and highlights the original characteristics. Then, contextual updating is carried out additionally expanding the original value judgment by authoritative opinions, to introduce the necessary connotations....
Digital storytelling and micro-narratives — new forms of representation of personal experience and collective creativity
... creating new information streams of personalised stories with open storylines in the virtual media environment, the author shares the process of writing a story with other participants in the digital world. The interaction between the author and the audience is transformed under the influence of the hypertext system of cross-references. Each participant in this creative process acts not only as a co-creator, but also as a co-author of many narratives. The narratives, which translate personalized ...
Konigsberg Cyrillic editions of the calendars of the 1720s in the collection of the Russian State Library
... the publications of the Konigsberg Cyrillic printing house of the first third of the XVIII century. Its founder and publisher Vasily Korven-Kvasovsky, professor of mathematics at the University of Prague, became the author of calendars. Their target audience was the Orthodox population of different countries, primarily Russia. In total, he is established to have been the author of four calendars, three of which are printed in Königsberg. Two publications are studied in the article — calendars ...
The branding of design hotels and hostels: the role of verbal communication
Studying tourism branding as a process of communication requires a thorough analysis of both naming and descriptive texts available through information resources. A well-thought-out strategic platform attracts the target audience and ensures the smooth functioning of visual and verbal channels to create a bright and unified image in the world market. In this article, I perform a linguistic analysis of language means used in successful promotions of design hotels and cheap ...
The text in the context of the Tartu Semiotic School: problems and prospects
... Leningrad: Nauka. pp. 25—74 (in Russ.).
Lotman, Yu. M., 1977a. Poetics of everyday behavior in Russian culture of the XVIII century. Trudy po znakovym sistemam [Transactionses on Sign Systems], 8, pp. 65—89 (in Russ.).
Lotman, Yu. M., 1977b. Text and audience structure. Trudy po znakovym sistemam [Transactionses on Sign Systems], 9, pp. 51—61 (in Russ.).
Lotman, Yu. M., 1981. The brain — text — culture — artificial intelligence. Semiotika i informatika [Semiotics and Computer Science], 1,...
Linguistic and pragmatic potential of metaphors in political discourse
... being a thought itself, creates the necessary conditions for influencing the addressee's perception. This research is aimed at establishing linguistic and pragmatic means of achieving the planned pragmatic effect and exerting emotional pressure on the audience. Metaphor is an important tool for determining the role of language means in enhancing the pragmatic potential of a political text. The main aim of the study is to explore the pragmatic potential of metaphor by means of a systematic analysis ...
The moving boundaries of news translation
....7202/1003512ar.
Hernández Guerrero, M. J., 2012. La traducción al servicio de una línea editorial: La primavera árabe en el diario El País. Meta: Translators' Journal, 57(4), pp. 960—976.
Holland, R., 2006. Language(S) in the Global News: Translation, Audience Design and Discourse (Mis)Representation. Target: International Journal on Translation Studies. 18(2), pp. 229—259.
Holland, R., 2013. News Translation. In: C. Millán and F. Bartrina, eds. The Routledge Handbook of Translation Studies. London: ...
Lexical chellenges of computer games translation
... обращения: 13.06.2018).
17. Dope Game // STEAM. URL:
https://store.steampowered.com/app/466800/
The_Dope_ Game/ (дата обращения: 13.06.2018).
18. Close S. Moon Prism Power!: Censorship as adaptation in the case of Sailor Moon // Journal of Audience & Recertion studies. 2017. Vol. 14, iss. 1. P. 264—281.
19. Катасонова Е. Л. Японцы в реальном и виртуальном мирах: очерки современной японской массовой культуры....
The Second Immanuel Kant International Summer School: Kant’s Doctrines of Right, Law, and Freedom
Target audience
: advanced bachelor students, master students, PhD students, postdocs (with PhD received not before 2016).
Dates
: 29 July — 5 August 2018
Editorial board
96-97
The University lecture as a holistic entity
... characterizes the function of a lecture as an important form of current university education, reveals its capacities to intensify students' cognitive activity. A certain focus is made on interactive technologies which promotes the response relations with the audience. The author concludes that the efficiency of the lecture will increase if it is built on the principle of integrity, when the content, methods, structure, ways of interaction are led to accordance with the purpose and objectives.
1. Атабекова ...
The image of F. Nietzsche in the Vozrozhdeniye émigré newspaper
... and philosophical studies and addresses the heuristic aspects of publications in periodicals. A general methodological framework for using such sources is proposed. The author describes the features of Nietzsche’s image stressed by Russian émigré audience.
1. Амфитеатров А. Фашизм // Возрождение. 1927. № 756. С. 2.
2. Возрождение. 1936. № 4045. С. 7.
3. Возрождение. 1929. № 1425. С. 3.
4. Возрождение. 1933. № 3097. С....
Origins and beginnings. The Livonian Rhymed Chronicle as a reference point for literature in the Teutonic Order
... Erläuterungen und einem Glossar versehen von Dr. Liborius Bergmann, Ober-Pastor und Senior des Rigaschen Stadt-Ministeriums“ // Heidelberger Jahrbücher der Litteratur. 1819. Jg. 12, H. 2. S. 116—137.
31. Murray A.V. The Structure, Genre and Intended Audience of the ‚Livonian Rhymed Chronicle’ // Crusade and Conversion on the Baltic Frontier 1150—1500 / ed. A.V. Murray. Aldershot ; Burlington, 2001. Р. 235—251.
32. Neecke M. Literarische Strategien narrativer Identitätsbildung. Eine Untersuchung ...
Realisation of the pragmatic potential of intertextuality in political discourse
... associations easily elicited in native speakers’ consciousness. That makes it possible for the politician to create a common discourse space, shared by both the speaker and the listeners, which has a great impact on shaping the desired viewpoint in the audience’s mind.
1. Арнольд И. В. Импликация как прием построения текста и предмет филологического изучения // Вопросы языкознания. 1982. № 4. С. 83—91....
Social advertising in the modern communicative space: the experience of the Kaliningrad region
Social advertising, which is growing fast nowadays, gives rise to a number of issues relating to its efficiency and impact on the audience. The author focuses on the current problems faced by social advertising in the Kaliningrad region and demonstrates a lack of variety in topics, as well as a limited range of the techniques applied. The paper tackles the problem of identifying ...
Metatheatre under the sign of Chekhov (based on plays by V. Levanov, O. Bogayev, A. Mardan)
Since Lionel Abel (1963), metatheatrical plays are understood as a piece of drama, whose object is the play itself. The author considers the reasons behind the frequent references to the personality and works of A. P. Chekhov found in modern metatheatrical drama and analyses the changes to the standard “author-actor-audience” theatrical communication brought about by metatheatrical elements.
1. Барбой Ю. М. К теории театра. СПб., 2008.
2. Богаев О. Ад Станиславского...
Key actors of German ‘soft power’ in the Baltics
... the development of a multilevel German language learning system incorporating various courses and scholarship programmes is one of the central strategies of German foundations. This strategy uses ‘High German’ as a means to integrate the Baltic audience into the German information space. The German language serves as a basis for popularisation of the German educational system and educational standards, on the one hand, and partnership institutionalisation, cooperation, and integration on the ...
The role of sociocultural component in teaching Russian as a foreign languages
... attention is paid to characterising the most informative — from the perspective of mental meaning explication — language system elements and the problems of presenting sociocultural information faced by the teacher of Russian in front of a foreign audience.
1. Бабушкин А. П. Концепты разных типов в лексике и фразеологии и методика их выявления // Методологические проблемы когнитивной лингвистики....
Lectures on Russian Literature by Vladimir Nabokov for the Polish Audience
1. Набоков В. Лекции по зарубежной литературе. М., 1998.
2. Набоков В. Лекции по русской литературе. М., 1996.
3. Токер Л. Набоков и этика камуфляжа // Владимир Набоков: pro et contra.СПб., 2001. T. 2.
4. Юркина Л. А. Лекции В. В. Набокова о литературе // Русская словесность. 1995. № 8.
Karwacka M.
57-59