Non-financial mechanisms for attracting and retaining customers in the banking sector
- Pages
- 23-29
Abstract
The paper considers the main mechanisms of non-financial attraction and customer retention in the banking sector. The following factors are analyzed: convenience of the bank application; speed and quality of solving customer problems; technological aspects of the bank; special client programs and privileges; the availability of banking tools. Formulated actions to increase customer loyalty of banks.
Reference
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